Chosen by Farmers

Chosen by Farmers® gives you a selected range of premium beef and lamb cuts from a selection of farms.

No matter where in the world you choose to buy your meat it starts with the farmer! The Farmers care for the animals and nature creates that little extra that gives a high-quality meat and extraordinary taste.

Therefore, along with selected farmers from around the world, we have carefully selected the best of the best. It's all about meat chosen by farmers who pride themselves on their work, and are happy to share their story and product.

We say Chosen by Farmers – Carefully Selected!

Read more about some of our selected farmers

Our assortment

Beef cuts from Australia - CbF Assort Beef AU

Beef cuts from Uruguay - CbF Assort Beef UR

Lamb cuts from New Zealand - CbF Assort Lamb NZ

Meat quality

Control, care and quality
Our contracted manufacturers and suppliers undergo thorough quality checks which controls everything from farming, transport to the finished product, we what suppliers that value and treat both nature and animals in the best possible way.
Our suppliers do not use antibiotics or hormone to stimulate growth. Neither do they use GMO feed or contributed to the deforestation of the rainforest. Full transparency and traceability exists, on our labels you can scan the QR cod and meet the farmer behind your selected product.

We use sea transport for minimal environmental impact.

Meat quality
The foundation of a truly delicious meal is always the quality of ingredients. When it comes to the quality of meat, there are many factors at play, such as breed, feeding and handling of animals, but that's not all! Even the very best the meat can be ruined by mishandling after slaughter. It is extremely important to have correct cooling, the right pH, a skilled butcher and adequate maturation.

The fat is of great importance for eating quality of the meat, both for the meats flavour and juiciness. Interspersed fat and nice marbling gives the meat a deeper flavour and a juicier texture.

pH value
pH is one of the most important measurable quality parameters of eating quality of beef. pH below 5.7 ensures a finer meat texture and lower shrinkage. pH is not only a measure of eating quality, but also a measure of how the animals are handled. Animals exposed to stress will have a higher pH value, which in turn affects the eating quality and shelf life negatively.

Consumer & Customer contacts

Consumer care:

Please contact us at:

SE: 020 59 59 77,

FI: 0800 05 450

Customer / order:

Please contact us at:

+46 771 510 510